Wednesday, December 7, 2011

Flipboard launches on iPhone,iPod Touch app with new 'Cover Stories' Feature

More popular iPad news reading application Flipboard has made the move to the iPhone and while it retains its smart and simple design. Flipboard also has added a new Cover Stories feature to boot.

               

Previously available as an iPad- only affair, the popular magazine and social media app has now launched on both the iPhone and iPod Touch.,bringing graphics-laden aggregation to a wider swath of the iOS community. Over time, it has evoled to include magzine-quality advertising and the ability to include multiple accounts on a single device. But the company has finally decided to evolve further and bring its news-and-photo experience to a second device with the iPhone.

The CEO of Flipboard, Mike McCue said that,"The iPad is an amazing device that challenged us to rethink how people discover and share social news". But "With the iPhone we redesigned Flipboard for new use case, where people want to find the things they care about even faster and multiple times everyday. iPhone puts all the power of Flipboard in your pocket."

                       

For the iPhone app launch, the Flipboard team has added a new feature called Cover Stories. The Flipboard team wants Cover Stories to be first place you open to discover content being shared by your friends on Twitter and Facebook. The company describes it as a " section/feature that learns from a reader's interaction with the content, created for when people want to quickly check for interesting news or updates, which also collects and displays all your recent photo uploads, shared articles and status updates from select social networks.

The most recent additions Flipboard added to its application included Tumblr and 500px connections, as well as multiple accounts that would let your family members get in on the Flipboard action. For iPhone it extends, the ability to login from a personal, cloud-based account. The company also launched its app in China just a day ago.

In terms of competition, Flipboard now has to connected with Yahoo's Livestand app, Zite(which is owned by CNN) and also #Editions by AOL. Google is rumored to be launching its own social magazine reader app as well. Palo Alto, Calif-based Flipboard has raised $60.5 million to date. It's last funding round was in April for $50 million at a reported $200 million valuation. You can download it for free.

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